Our story

We built the support tool
we wished we had.

RespondThat was founded by a serial e-commerce operator who lived the 2 a.m. inbox and the five-language refund thread. That's why we charge per reply, not per seat — and never ask you to buy a plan you can't justify.

RY
Founder & CEO

Ryan Yang

Ryan Yang is a serial entrepreneur and NYU MBA. Before RespondThat he founded dede Fashion, a fashion label, and a cross-border e-commerce company selling apparel and footwear across European marketplaces (DE, ES, FR, IT).

He first built RespondThat to run customer support for his own brands — but every small and mid-sized seller he talked to hit the exact same wall. So he turned the internal tool into a product, so any business can use AI to solve customer service without hiring a support team or buying enterprise software.

Ryan is joined by an AI team with alumni from Peking University and the University of Hong Kong — engineers and operators who care more about honest, grounded answers than flashy demos.

🎓 NYU MBA 👗 Founder, dede Fashion 🌍 Cross-border e-commerce operator 🧠 Team: PKU & HKU 🤖 Building RespondThat
The path here

From running stores to building the tool

Every stop taught us something about what sellers actually need from support software.

Fashion

dede Fashion

Founded a fashion label — learned firsthand how a single viral product can drown a small team in customer emails.

Cross-border

Cross-border brand

Built a multi-marketplace e-commerce brand across DE / ES / FR / IT — and the pain of answering customers in 4+ languages, 24/7.

Education

NYU MBA

Sharpened the operating and go-to-market lens that now shapes how RespondThat prices and ships.

Today

RespondThat

The answer to all of it: pay-per-use AI that replies to email and answers calls — no subscription, no seats.

Why we're different

We price like a seller, not a software vendor

Most support tools are built to extract a monthly fee. We built ours to disappear into your workflow and only show up on the bill when you're getting value.

💸

Pay per use, not per seat

$0.20 per email reply, $0.20 per voice minute. No monthly fee, no per-agent seats. Quiet months cost you nothing.

🛒

Built by a seller

We ran stores and answered the tickets ourselves. We know the difference between a nice demo and a tool that survives Black Friday.

🌍

Multilingual from day one

English, Spanish, Portuguese, French & German — because we sold across borders and got burned by single-language tools.

🎯

Honest by design

Replies are grounded in your real policies and past threads. We never invent a return rule to sound helpful.

🔒

Your data stays yours

Inbound-first, with guardrails that block PII before anything is sent or spoken. No reselling, no surprises.

🚀

Start in two minutes

25 free email replies and 10 free voice minutes on signup. No card. You'll know if it fits before you pay a cent.

What we believe

Support is a right, not a luxury

Small teams deserve enterprise-grade tools

You shouldn't need a 50-seat contract to sound like a 50-person support org.

AI should be honest

A confident wrong answer costs more than a slow right one. We ground every reply in your real context.

Price should track value

If we didn't help this month, you shouldn't pay this month. That's the whole model.

See why sellers are switching.

Start free in two minutes. 25 email replies and 10 voice minutes on us — no card required.

Start free